I fucking hate Ed Hardy! Much respect due to the tattooist, but God damnit seeing people rock it everywhere I go just drives me nuts. From children, to young people, to even moms and dads, I can’t wait till this style just dies out! And don’t get me wrong, you would never catch me wearing it. But here’s what I’ve realized about Ed Hardy (and you can throw Von Dutch, Christian Audigier and Affliction in there too), as much as I hate them, never before has a clothing company told you so much about the person wearing it. With the rise of streetwear over the past few years, you have all these kids aspiring to be something or associated with something, but with Ed Hardy, there is like ZERO irony in wearing it. People genuinely think it’s cool. They aren’t TRYING to be cool. They actually think they’ve achieved coolness and that Ed Hardy is the tits when it comes to t-shirts (or trucker hats with roses and rhinestones). The poor decision-making that goes into incorporating Ed Hardy into a wardrobe is very telling about someone’s taste and thought process. What does it take for one to spend their hard earned check on a Ed Hardy tee and cheap cologne and rock it in their favorite nightclub? I say leave your colorful rhinestone shirt with a douchebags name on the back at home and invest in other designer labels.
Ed Hardy is becoming another archetype for the ironic personification of conspicuous consumption. it’s inevitable that “designers” will be knocked off…but usually this isn’t viewed as something positive. Christian Audigier as a creative director completely gets off on the mass “popularity” of his empire. he’s the cocky star quarterback of a losing team…and every day’s homecoming. Audigier welcomed massification with open arms. his “signature” line really pulled the trigger, though…but i guess you can’t blame the guy: he’s in love with himself (just listen/watch how he pronounces his own last name). he won his own popularity contest – was crowned homecoming king…but everyone knows his queen is a dirty, dirty whore. smh. HATE! HATE! HATE!!!!
No comments:
Post a Comment