Los Angeles based DJ Skee is not only an established DJ, he is also a marketing pro who has lent his skills to various brands. Due to his experience it is no wonder why he has a lot of opinions on different ways to monetize the music industry.
Skee recently spoke to XXL magazine about different ways to monetize the industry and how Drake could have moved the music business forward but instead dropped the ball.
"I don't mean to give away the secrets on what I'm working on, but imagine going to company X, who cuts a check to have Drake be a spokesperson for the brand, then pays to create a music video that features and can also be cut into a commercial for company X that's shown on TV to millions of people thousands of times," he wrote this week. "To top it off, the consumer has to go to Drake's website to get the entire song (or mixtape/album) for free, where before they download they're forced to watch that 30 second music video/advertisement about the product...In the event it went nowhere, company X isn't committed to wasting a ton of money, and if successful, Drake is making more money than he could imagine. Immediately, if successful, this changes the entire model of the music business...In this marketplace, especially where the economy is, Drake went the 100-percent safe route, and at the end of the day, did what he felt was best for him. Maybe I'm looking too much into it and the rebel side of me just wants to see something new shake up everything, but I really think Drake could have revolutionized the music game, and to some extent, the entertainment and advertising industries. For someone with so much against him yet was able to do it all himself to just drop the ball at the buzzer disappoints me. I just think of what could have been."
A lot of people will take this as Skee hating on Drake but after looking at his statement with an open mind, one has to admit that Skee has a valid point.
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